Prior to establishing (M)Arch., Sherry developed marketing strategies for major motion pictures and directed the brand management process for key property franchises at Universal Studios. Sherry has extensive experience in advertising, having managed the Entertainment Division of Young & Rubicam (Y&R) Los Angeles. Prior to that she was responsible for the positioning and brand identity of several blue-chip clients at Y&R New York. Sherry has a MBA in marketing and international business from New York University, Leonard N. Stern School of Business.