Ubicación del estudio (Photo: Pilates Challenge)
Ingreso y logotipo (Photo: Pilates Challenge)
(Photo: Pilates Challenge)
(Photo: Pilates Challenge)
(Photo: Pilates Challenge)
(Photo: Pilates Challenge)
Project
Pilates Challenge Studio
Pilates Challenge Studio
New York / USA, 2012
Description
It is a Corporation dedicated to teach “pilates” started in Manhattan and dedicated to body fitness by means of special exercises practiced in special machines. The most characteristic of these machines is called “cadillac” consisting in a steel frame whose abstraction gives identity to the Corporation. Pilates practice, requires a luminous and spacious area, complemented with a number of services: reception, bath-rooms, dressing-rooms and rest-area for instructors and staff.
Inspired by the Company’s logo, the access to the studio is through a box which visually frames a cadillac machine that welcomes the client. The rest of the services are located in boxes aligned to one side for privacy.
It is about enclosing an architecture of small dimensions within a larger architecture to create interior and exterior conditions inside of an interior space.
It is a Corporation dedicated to teach “pilates” started in Manhattan and dedicated to body fitness by means of special exercises practiced in special machines. The most characteristic of these machines is called “cadillac” consisting in a steel frame whose abstraction gives identity to the Corporation. Pilates practice, requires a luminous and spacious area, complemented with a number of services: reception, bath-rooms, dressing-rooms and rest-area for instructors and staff.
Inspired by the Company’s logo, the access to the studio is through a box which visually frames a cadillac machine that welcomes the client. The rest of the services are located in boxes aligned to one side for privacy.
It is about enclosing an architecture of small dimensions within a larger architecture to create interior and exterior conditions inside of an interior space.