Gaggenau Showroom Chicago

Chicago
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Foto © Bodo Mertoglu
Innenarchitekten
1zu33
Standort
22 Merchandise Mart Plaza, 60654 Chicago
Jahr
2017
Bauherrschaft
Gaggenau Hausgeräte GmbH

The latest Gaggenau flagship showroom opens its doors in the Merchandise Mart, a historic landmark within the cityscape. The design draws inspiration from Mies van der Rohe’s architectural philosophy, with free flowing spaces created amidst structural order. Van der Rohe’s principles are reflected in an open plan design that acts as a framework for dedicated areas where cultural events can be held.
The new space provides an extraordinary blueprint for a showroom, its 20-foot ceiling height creates a cube-like dynamic with a 3D feel. Natural light flows into the showroom through a vast expanse of glass offers panoramic views of the Chicago River. Upon entering the space, visitors are met with a marble heritage wall that presents the history of the brand’s origins dating back to 1683. This display of tradition is juxtaposed with the avant-garde grid design, where boldly carved out blocks and slices provide the perfect setting to present the latest Gaggenau appliances.
What holds true for the design of Gaggenau appliances applies equally to the showroom and building it is located within – bold, minimalist structures demand exceptional materials, lavish surfaces and textures, and clean contours. Smooth white marble, white oiled oak, travertine stone and ceramic tiles are combined with Gaggenau’s signature grey, dark anthracite and metal accents throughout, creating a truly tactile and immersive experience.

Dazugehörige Projekte

  • Shanghai Suhe MixC World
    KOKAISTUDIOS
  • Welcome to the Stage!
    Kjellander Sjöberg
  • Hovering Kan-Too – Great Bay Area Center Showroom
    Wutopia Lab
  • Stockwell-Rodríguez Residence
    Belmont Freeman Architects
  • Haunsbergstraße | 1. Preis
    Architektinnen Schremmer.Jell ZT GmbH

Magazin

Andere Projekte von 1zu33

Occhio Messestand Light+Building 2018
Frankfurt, Deutschland
hansgrohe/Axor ISH 2019
Frankfurt, Deutschland
Gaggenau Restaurant 1683
New York
Gaggenau Stand Eurocucina 2016
Mailand, Italien
Engel & Völkers Headquarters Hamburg
Hamburg, Deutschland