Wholesome Cuts Butcher Shop

Brooklyn
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Photo © Max Bolzonella
Architectural Designers
Sergio Mannino Studio
Location
Brooklyn
Year
2017
Cost
Undisclosed
Stories
1-5 Stories

Wholesome Cuts in Williamsburg, designed by New York designer Sergio Mannino, isn’t your typical neighborhood butcher. Knowing that today’s home-chefs expect to see every leg of the journey from farm to plate, Wholesome Cuts have embraced technology that helps customers find out the detailed history of each locally-sourced organic product. While this storytelling technology isn’t new, retailers’ attempts to make the educational experience attractive to customers in a competitive market have been hit and miss. Since food-production is no longer a taboo conversation, the client sought out Sergio Mannino Studio to create a warm gathering space for the community - a celebration of organic locally-sourced food, simultaneously practical and delightful, welcoming and nostalgic.

The store’s experimental interior emphasizes what is unique about the brand. “We made the space connect with the overall philosophy of the brand and made sure customers would be happy in the process” by serving natural, ethically-aware products in a place where customers will feel at home. “Our job never ends with the design of the interior space, we have to make sure the brand is going to be profitable in a time when all stores are facing an incredible pressure and are closing by the hundreds. We knew the concept of selling organic and locally grown meat was going to be a profitable one but that was not enough to be above the competition and we wanted to try to go one step forward.”

Related Projects

  • Guinardó Market and complex facilities
    Bayona Valero Architects Associates
  • Shopbeleuchtung: Axel Arigato London
    HADLER GmbH
  • Bork Flagship Store
    pfarré lighting design
  • Reebok | Shop-in-Shops 2016
    D’art Design Gruppe
  • APOTHEKE SCHINZNACH-DORF
    Bogen Design

Magazine

Other Projects by Sergio Mannino Studio

Vintage Star
Shanghai, China
Hirshleifer's Store
Manhasset, New York
Shoebox
New York
Kensiegirl Footwear Showroom
New York
ooo! Lamp
New York
Untitled #1, Hannover
USA