Grand Central Optical
New York
- Architects
- Belmont Freeman Architects
- Any
- 2000
The fourth in a series of retail stores for this client, the shop occupies a long narrow space that runs from Madison Avenue through to the lobby arcade of the Roosevelt Hotel. The minimalist interior is dominated by a thirty-six foot long internally-lit sales counter. The window display incorporates a video projection of faces onto a plaster head.
BFA’s work for this chain won a First Place Retail Design Award from the ASID.
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