MoMA Design Store, Midtown

New York
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Photo © Paul Warchol
Architects
1100 Architect
Location
New York
Year
1999

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh provides extra storage and serves as a stage for product display. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store.

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Other Projects by 1100 Architect

Fifth Avenue Penthouse
New York, NY
Downing Street Townhouses
New York, NY
MoMA Design Store, SoHo
New York
Naha City Gallery and Apartment House
Naha Fukotoshin, Japan
Metro Pictures Gallery
New York
Brand New School LA
Los Angeles