not guilty

Zurich, Switzerland
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Photo © Zooey Braun
Interior Designers
Ippolito Fleitz Group – Identity Architects
Badenerstraße 29, 8004, Zurich, Switzerland

The Swiss restaurant chain “not guilty” is the embodiment of honest and nutritious foods, imaginatively prepared into many different salads and snacks. The downtown Zurich location, opened in 2013, is now the 3rd location of the “not guilty” expansion to have opened. In this flagship locale, the philosophy of a “little heaven on Earth” is expressed in the store’s interior, inspiring those within to delight in the harmony of nature. The long, open restaurant welcomes its guests with the familiar tones and textures of natural oak wood flooring combined with mixture of delicate white and pastel tones. The entrance focal point is the colorful salad bar, and a menu board designed like a kitchen hutch. But even from outside, the guests are invited simply to join the other guests at the long, central, high table canopied by the meandering, white lacquered branches of floor to ceiling trees. Nearby, several other types of seating are also available – something to everyone’s taste. The dominant materials within the space speak to purity, synonymous with the wholesome standard of the chain. Playful and unexpected elements, like the taught, twisted canvas ceiling bands, and the cloud and hemp twine wall graphic underline the attention to, and love of detail – a reflection of the passion and honesty of the “not guilty” family.

not guilty Management GmbH

230 sqm

Peter Ippolito, Gunter Fleitz, Alexander Fehre, Felix Rabe, Katja Heinemann, Tanja Ziegler

Graphic Design
Sonja Schneider

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Other Projects by Ippolito Fleitz Group – Identity Architects

weissraum Dental surgery
Munich, Germany
Palace of International Forums
Taschkent, Uzbekistan
Conradt Optik
Mosbach, Germany
Bar Fou Fou
Stuttgart, Germany
Studio Ippolito Fleitz Group
Stuttgart, Germany
Tashkent, Uzbekistan